Whakapapa – Code with Connection

We acknowledge our origins and the whakapapa of every dataset, algorithm, and decision. In our AI systems, every line of code is part of a wider story—one that honours those who came before and creates space for those yet to come. Our technology is relational, not just transactional.

Manaakitanga – Design with Care

We lead with aroha, respect, and generosity. Our platforms uplift communities, not just users. We create space for diverse voices—especially Māori, Pasifika, and Indigenous perspectives—to shape the future of AI.

Kaitiakitanga – Steward Data with Integrity

We are guardians of knowledge, land, and people. Our AI systems protect taonga, not exploit it. We prioritise data sovereignty, ethical design, and environmental responsibility. Every model we build is accountable to the whenua and the whānau it serves.

Rangatiratanga – Empower Māori-led Innovation

We uphold tino rangatiratanga in all our processes. Māori-led solutions are not just included—they are central. We co-design with iwi, hapū, and Māori tech leaders to ensure our AI reflects Indigenous aspirations, not just Western paradigms.

Mātauranga Māori – Innovate from Indigenous Intelligence

We treat mātauranga Māori as a source of innovation, resilience, and truth. Our AI is enriched by pūrākau, tikanga, and kaupapa Māori. We don’t just translate Māori knowledge—we elevate it as a foundation for ethical, future-ready technology.